More The Label

Our kids capsule collections are perfect for busy families. Using 100% organic cotton, we create eye-catching styles in beautiful earthy tones.

Designed in Melbourne.

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Four children standing on photography set with homemade binoculars. First child wears More the label stone print pullover, logo tee and dusty blue track pant. Second child wears dusty blue track pant and logo tee. Third child wears dusty blue track pant and striped long sleeve tee and fourth child wears stone print leggings and striped long sleeve tee.

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Close up photo of three year old child smiling wearing More the label stone print pullover.
Stone Print Pullover
Flat lay image of More the label logo tee on green background.
Close up image of three year old boy wearing More the label logo tee and dusty blue track pants.
Logo tee
Flat lay image of More the label stone print bike short on forest green background.
Close up image of one year old child wearing More the label stone print bike short with logo tee.
Stone print bike short
Flat lay image of More the label stone huddle jumper on peach background.
Photo of four year old child wearing More the label stone huddle jumper while playing with flowers.
Stone huddle jumper
Flat lay image of More the label stone print legging on mustard background.
Close up image of child wearing More the label stone print legging with logo tee and bare feet.
Stone print legging

From our customers

★★★★★

"The jumper was a success!!! I was informed they were wearing it today at the library and got compliments about it so they took a photo of the brand to check it out."

Seb
Parkville, Melbourne
★★★★★

"I love the fabrics, I've never felt such soft, amazing quality that also washes so well."

Jane
Fitzroy, Melbourne
★★★★★

"My girls are loving the skater dresses, huge fans!"

Alex
Horsham, Victoria
★★★★★

"I just received my order. Gosh they are such good quality! So so soft! I cannot wait for the weekend so she can wear them!"

Abbey
Alice Springs, Australia

Why choose More the label?

Australian owned and designed

Created ethically and slowly with care by Kate in her Melbourne home studio.

Sustainable Production

All of our garments are made in a 6 star sustainably rated factory in small quantities to reduce waste We deliver all of our packages in reusable and compostable sachets with Sendle, 100% Carbon Neutral delivery.

Quality clothing

Our garments are made using organic cotton and other natural fibers and printed using non-toxic dyes.

Designed to mix and match

Each collection is designed to compliment the last to ensure you get the most out of each piece. Create multiple stylish outfits from minimal pieces.

More the label acknowledges and pays respect to the Wurundjeri peoples of the Kulin Nations on whose Land we work, meet and play.

Photo of Gemma Pranita's daughter Rafa wearing More the label stone print pullover.

New from the blog!

Hear from Gemma Pranita and Greta Couldwell with more to come!

Popular categories

Flat lay image of More the label stone huddle jumper on peach background.
Jumpers
Flat lay image of More the label logo tee on green background.
Tops
Flat lay image of More the label stone print legging on mustard background.
Bottoms
Flat lay image of More the label striped skater dress on soft green background.
Dresses
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More the label hero image of three children looking through home made binoculars. Boy on the right wears More the label stone print pullover. Boy in the middle wears logo tee with dusty blue track pants and girl to the right wears striped long sleeve tee with dusty blue track pants.
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